Brand identity for 'Baby Trek', a company that provides baby carriers and accessories to facilitate bringing babies on outdoor expeditions.
Designed using a simple grid of squares and circles, the monospace 'Baby Trek' typeface is playful, soft and gentle.
Neon green – nature, the outdoors, vibrance, life and youth
Sleeping baby – tranquillity, peace and quiet, comfort
Leaf – nature, the outdoors
Lowercase letters – growth, future developments
'k' design – symbolises a baby stroller
Different colour and composition combinations were trialed to guarantee maximum impact visuals across all social media channels.