BABY TREK

Brand identity for 'Baby Trek', a company that provides baby carriers and accessories to facilitate bringing babies on outdoor expeditions.

BRAND IDENTITY

LOGO DESIGN

Typeface

Designed using a simple grid of squares and circles, the monospace 'Baby Trek' typeface is playful, soft and gentle.

Neon green – nature, the outdoors, vibrance, life and youth

Sleeping baby – tranquillity, peace and quiet, comfort

Leaf – nature, the outdoors

Lowercase letters – growth, future developments

'k' design – symbolises a baby stroller

Design pillars

Different colour and composition combinations were trialed to guarantee maximum impact visuals across all social media channels.

Social