BABY TREK

Brand identity for 'Baby Trek', a company that provides baby carriers and accessories to facilitate bringing babies on outdoor expeditions.

BRAND IDENTITY

LOGO DESIGN

TYPE DESIGN

Typeface

Designed using a simple grid of squares and circles, the monospace 'Baby Trek' typeface is playful, soft and gentle.

Neon green – nature, the outdoors, vibrance, life and youth

Sleeping baby – tranquillity, peace and quiet, comfort

Leaf – nature, the outdoors

Lowercase letters – growth, future developments

'k' design – symbolises a baby stroller

Design pillars

Different colour and composition combinations were trialed to guarantee maximum impact visuals across all social media channels.

Social

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Copyright © 2020 Ferdinand Lu. All Rights Reserved.