Brand identity for 'Menu Makers', a company that assists restaurants in designing menus suited to their target audience.
Several logo variations were tested using the menu as a starting point.
Graphic patterns were generated using geometric shapes reminiscent of the rectangles used in the final design.
Design options utilising the logo's different colours and graphic elements.
Different approaches were tested to best integrate the brand's initials in the final logo.
A restaurant menu was used as the basis for the final logo's shape to maintain a link between the company logo and the food industry while keeping the logo abstract, simple and minimal.