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MENU MAKERS
Brand identity for 'Menu Makers', a company that assists restaurants in designing menus suited to their target audience.
BRAND IDENTITY
LOGO DESIGN
Several logo variations were tested using the menu as a starting point.
Design iterations
Patterns
Graphic patterns were generated using geometric shapes reminiscent of the rectangles used in the final design.
Design options utilising the logo's different colours and graphic elements.
Social icons
Double 'M'
Different approaches were tested to best integrate the brand's initials in the final logo.
Concept
A restaurant menu was used as the basis for the final logo's shape to maintain a link between the company logo and the food industry while keeping the logo abstract, simple and minimal.
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