MENU MAKERS

Brand identity for 'Menu Makers', a company that assists restaurants in designing menus suited to their target audience.

BRAND IDENTITY

LOGO DESIGN

Several logo variations were tested using the menu as a starting point.

Design iterations

Patterns

Graphic patterns were generated using geometric shapes reminiscent of the rectangles used in the final design.

Design options utilising the logo's different colours and graphic elements.

Social icons

Double 'M'

Different approaches were tested to best integrate the brand's initials in the final logo.

Concept

A restaurant menu was used as the basis for the final logo's shape to maintain a link between the company logo and the food industry while keeping the logo abstract, simple and minimal.

Copyright © 2021 Ferdinand Lu. All Rights Reserved.

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Copyright © 2020 Ferdinand Lu. All Rights Reserved.