A selection of end paper and wrapping paper designs.

Poster concept art for Lady Gaga's "Rain on Me", Beyoncé's "Black is King" and Taylor Swift's "The Folklore Tour"

The first series of END GAME playing cards reimagines the Major Arcana from the Tarot of Marseilles.

END GAME Playing Cards

The second series of END GAME playing cards features futuristic neon trading cards to match the plot's space exploration setting.

It's nice to meet you

My name is Ferdinand and I am a creator of things. I like to work on conceptual ideas and build coherent narrative experiences. My main fields of focus are popular culture, narrative theory and identity studies.

Concept artwork and packaging for Lady Gaga's 2013 album, 'ARTPOP'.

A selection of collages made using various photographs, typographic arrangements and colour treatments.

A collection of four books that explore and chronicle the self-performance of identity in a modern-day context.

'artRAVE: the ARTPOP ball' Concept Art

Concept artwork for promotional posters and merchandise for Lady Gaga's 2014 'artRAVE: the ARTPOP ball' tour.

COMING SOON

A dissertation designed as a tactile and material experiential narrative.

Website layout designed to emulate the 'Game of the Goose' board game, and its digital promotional magazine.

Copyright © 2021 Ferdinand Lu. All Rights Reserved.

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Copyright © 2020 Ferdinand Lu. All Rights Reserved.